8/3/2023 0 Comments Harpoon ipa ratebeer![]() ![]() In fact, Urbain Coutteau, one of the owners of the Belgium-based brewery, De Struise Brouwers, brought up a different idea. But that doesn’t mean their intentions are pure. This made the people over at RateBeer very unhappy and they responded to Noble Ale Works’ Brand Manager, Vito Trautz, with this message:Īll the drama has people wondering, what’s the point? Can AB InBev even influence the data if they wanted to? The answer is, not likely, due to complex algorithms used by RateBeer and the nature of user-driven content. ![]() “Current Status: Changing all of our info on RateBeer to nonsense and all of our beer descriptions to Rick Astley lyrics. Noble Ale Works took a different route and posted this picture where they changed all of their info in RateBeer to pure ridiculousness in protest of the investment, along with this caption: That means there will be no pulling out of RateBeer (much like you can’t have Yelp reviews taken down about your business). So does asking to pull out brewery info matter? Nope. The response that we got from site admin and owner, Joe Tucker, was the same one that everyone who requested received. We also sent an email to show our solidarity with the rest of the indie beer community as well as the desire to not have AB InBev profit from any part of our business. Dogfish Head Brewing posted their intention to formally request their information be taken down from Ratebeer’s database and other breweries like Mother Earth, Karl Strauss, Harpoon, Six Point Brewery and Noble Ale Works followed. The situation becomes even murkier when you take into account that the partnership actually was official back in October but Ratebeer and ZX Ventures decided to keep it under wraps because “the two sides wanted to get ‘points on the board’ to prove the value of the partnership without the ‘disruption’ of making it public.” According to Good Beer Hunting, which broke the story.Ĭraft brewers and fans across social media were not happy with this belated news. With AB InBev hopping into business with RateBeer (through their investment arm, ZX Ventures, whose Instagram account features Goose Island almost exclusively when it features a beer brand), this assumption of non-bias is put into question. Thousands of people use it every day to rate, discuss and categorize their favorite beers with the underlying assumption that it’s a user-driven database with no special interests. ![]() Why does this sale of shares matter? RateBeer is one if the biggest beer rating and review sharing sites out there along with. The collective raising-of-the-eyebrows commenced with many indie beer people wondering what area of craft beer will AB InBev not buy into or buy out? This last week, waves were rippling in the craft beer community when it became public knowledge that AB InBev bought a minority stake in. Just how effective is the pull-out method? Not very, apparently. ![]()
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